Bruce Hennes

Managing the Message: Crisis Communications & Media Relations for Business & Industry
One of your employees has been accused of sexual harassment…the fire that destroyed your business suddenly looks “suspicious in origin” …one of your products may be causing injury or death and you’re considering a recall…a Plain Dealer reporter wants a quote about a rumor damaging to your business, competitor or industry…the New York Times is calling and you don’t know why…the local I-Team is at the door…Mike Wallace from 60 Minutes is at the front desk waiting for you…

Managing the Message: Media Training Boot Camp (AKA Charm School)
This is an all-day, heavily-customized seminar incorporating a 2-3 hour version of the seminar above in the morning, followed by a series of interactive exercises and a full afternoon of individualized mock on-air television & radio interviews, critiques and a mock press conference.

“What To Do If Mike Wallace Shows Up Unannounced” (How the Media Manipulates the News)
The local TV I-Team is knocking on the door…Mike Wallace from 60 Minutes is at the front desk waiting for you…What happens when one of TV’s top “investigative journalists” bursts into your office with cameras blazing and a microphone in your face? Do you have any rights? Is there any way to control the situation?

Media Relations: Tips, Tools & Tactics
Why don’t we get as much ink as our competitor? Why won’t the press cover our new product or service? This presentation is aimed at small-to-medium sized firms who want to raise their visibility locally,
nationally and in the trade media but who do not have a full-time public relations or marketing person on staff.

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